To be fair, I will not mention the company names. However, we can learn a lot from their stories. Let's dive right in!
Company 1: A business owner invested €40k to start a company only to figure out they wasted the whole budget on branding and (almost static) website.
Company 2: Nobody in the company had access to their software’s source code. Their director couldn’t fire the developer for more than two years even though he was under-performing. Clearly, he was misusing the situation.
Company 3: They have invested €300,000+ in software development to build a booking engine and a website. After this investment—and two years later—they still were not Live. They didn’t know about building MVPs, iterative software development, and paid an excessive amount for graphical design even before validating their product-market fit (PMF).
Company 4: A non-technical founder engaged remote software developers only to realize (a year later) those developers worked 20% of their time. But, of course, they charged 100%.
Company 5: A CTO was not satisfied with his team’s performance but couldn’t let them go because there was no documentation and no automated deployments in place. They resisted onboarding a new joiner who could possibly replace them.
Now, let's look at what these companies had in common.